Key Elite Sdn Bhd, or KESB, was formed in 2006 to initiate and manage all aspects of CNI’s business relating to technology, e-Commerce and Catalog Shopping. It is 100% owned by CNI Holdings Berhad. The core objective of KESB is to find and create additional opportunities for CNI and its Distributors to increase their income through technology and synergy with external Partner Merchants.

KESB’s vision is to be the preferred and most innovative e-Marketing professional. This can be achieved by extending and integrating CNI’s marketing channels to reach different customers, providing lifestyle experience, education and entertainment for customers, providing the latest and interesting e-channels for business partners to market their products, and providing an environment of fun, energy, and passion for all team members involved.