CNI is proud to be the only multi level marketing company to have a mascot to reflect its spirit. This spirit is part of the company's corporate culture. CNI's corporate culture, as reflected by the ant, is:

 
The implementation of this culture throughout the company has successfully nurtured unity in objective and achievement. In addition, CNI's catchy theme song also exudes confidence and sense of belonging to all its' employees, irrespective of their origins.
 
 
 
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