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CNI’s Rebranding New Icon & Slogan

rebranding

With over two decades of growth, CNI has developed rapidly, locally and on international shores, nurturing and expanding loyal communities. CNI will continue to progress, uplifting lives in its dynamic communities and assured of a brighter future.

In line with CNI’s progress, a rebranding exercise has been rolled out with a new icon and slogan to celebrate the dawn of this new beginning. The slogan “Uplifting Lives” means that CNI’s concerted efforts are made in earnest to deliver holistic, uplifting experiences that enhance the quality of life and inspire you and the
people you care.

You will see more of the new icon in the Company’s materials in the future.

The rationale of this new icon are:

  • WHITE
    Pure, Perfection, Harmony, Safe & Trusted Brand
  • SQUARE
    Robust Strength, Stability, Reliable, Landmark, Continuous & Steady Growth
  • RED
    Passion, Strength, Pride, Desire, Love, Heart
  • FAMILY
    Community, Closeness, Unity, Family
    Values At Heart, Traditions
  • BLUE
    Intelligence, Health, Truth, Loyalty, Wisdom
  • LEAPING
    Full Of Life And Energy, Healthy,
    Vitality
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